Wednesday, 11 May 2011

Zynga Goes Gaga For Lady Gaga in FarmVille!




FarmVille Let's Play With Lady Gaga

FarmVille Freak is happy to announce that Zynga’s official FarmVille Blog and Lady Gaga’s official website just released an official statement about the upcoming GagaVille promotion with FarmVille and Lady Gaga!
This first time ever promotion with a recording artist and FarmVille is an epic event that covers several new avenues both for social gaming and advertising focused on the promotion of the release of Lady Gaga’s upcoming album, Born This Way, which drops on May 23rd 2011. Here’s what Lady Gaga has to say about this event, “I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before, Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album.” This marks the second time that Lady Gaga and Zynga have partnered together. Back in March Lady Gaga helped Zynga raise 3 million for Japan relief efforts.
First Listen of Unreleased Lady Gaga Songs
Zynga announced that FarmVille players would get exclusive access to preview a “first listen” unreleased songs from Lady Gaga’s upcoming album, Born This Way, when visiting the GagaVille Farm. GagaVille, scattered with Unicorns, glitter, crystals, leather, and Sheep on Motorcycles will be a Lady Gaga inspired FarmVille farm that you can visit in FarmVille similar to other promotional farms.
Zynga Game Card & Lady Gaga’s “Born This Way” Album Bundle
If you like what you hear when visiting the GagaVille Farm, then you can purchase the entire album (and some Farm Cash) 0n a special Lady Gaga $25 Zynga Game Card. Her entire Born This Way album will be bundled with these special Game Cards sold exclusively at Best Buy.
Lady Gaga LE Virtual Goods & Contests
Additionally, there will be Lady Gaga inspired contests such as “Words With Gaga” and Zynga’s RewardVille will be offering exclusive Lady Gaga Limited Edition items for you to redeem! You will be able to access these special Lady Gaga virtual goods through any of your favorite Zynga games, not just FarmVille, via RewardVille.
The FarmVille and Lady Gaga’s GagaVille promotional period runs from:
May 17 through May 26
To Visit the official website and monitor the countdown for the release of GagaVille going down on May 17th click the link below:
http://www.zynga.com/ladygaga/
You can read the entire press release below:
“Zynga goes Gaga! Lady Gaga and Zynga team up to celebrate new album “Born This Way”
FarmVille Players Get Exclusive First Listen to “Born This Way” Songs in Newly Created GagaVille Farm, Provided in Partnership with Clear Channel’s iHeartRadio
Partnership Also Includes Zynga Game Cards with Free Album, Words With Friends “Words with Gaga” Contest, and Limited Edition Virtual Items in RewardVille
SAN FRANCISCO – May 10, 2011 – Zynga Inc. Lady Gaga and Zynga today announced a partnership to launch the mega-artist’s new album “Born this Way.” Launching May 17, the first-of-its-kind program gives “little monsters” throughout the world a first listen to exclusive un-released songs from the upcoming when they visit GagaVille, a uniquely designed neighboring farm in FarmVille (There will be unicorns and crystals. Enough said.). The full album also comes bundled as a free download with the purchase of a special Zynga $25 game card, available exclusively at Best Buy.
The program reaches across Zynga games and across platforms. Words With Friends, the popular mobile social game available iPhone, iPad, as well as Android devices, will feature a daily “Words with Gaga” contest, giving players a chance to win Gaga prizes including tickets to an upcoming concert and a signed copy of “Born This Way.” Zynga is also rewarding players with limited edition Lady Gaga virtual items on RewardVille.com for them to enjoy across the Zynga games they love to play.
“I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before,” said Lady Gaga. “Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album.”
“We’re focused on creating cool new ways to entertain and surprise our players,” said Owen Van Natta, Zynga’s executive vice president of business. “Our partnership with Lady Gaga offers many new experiences: Exclusive access to music in-game, a mobile contest, a free album bundled with Zynga game card purchases and limited edition virtual items across ten Zynga games. We want to thank Lady Gaga for working with us on this truly great surprise.”
The program runs May 17 through May 26. Elements of the program include:
GagaVille in FarmVille, Exclusive Access to Music: Visit neighboring in-game farm – “GagaVille” – inspired by Lady Gaga’s unique style, featuring colorful crystals, magical unicorns, sheep on motorcycles, and if we can cram it in, some leather and glitter. Get exclusive access to un-released songs from “Born This Way” every day from May 17 through May 19 by completing quests and unlocking Clear Channel’s iHeartRadio player – that’s three never-before-heard songs. On May 20th, be the first to listen to a selection of songs from “Born This Way” before the album drops on May 23.
Special $25 Zynga Game Cards, Win a Day “On the set with Gaga”: Available exclusively through Best Buy (US and Canada) on May 15 through June 11, these $25 Zynga game cards come with a free download of “Born This Way” the full album plus exclusive bonus tracks. Redeem the game card on Zynga.com for album download code (effective May 23), get an exclusive Lady Gaga unicorn for FarmVille, and a chance to win a day “On the Set with Gaga.” As part of this sweepstakes, seven lucky players who redeem eligible game cards will win a day on the set of Lady Gaga’s next music video shoot wherever it may be – whether Cairo, Cleveland, or anywhere in between. InComm is the exclusive prepaid provider of Zynga game cards.
Words With Friends “Words with Gaga” Contest: Zynga and Lady Gaga will reveal a new word each day that relates to the artist or her new album. For example: UNICORN may or may not be a word of the day. We’re not telling. Play the special Gaga word of the day for your chance to win Lady Gaga prizes, including a signed album and concert tickets to see Lady Gaga perform. Winners will be selected at random each day of the contest. US only.
Lady Gaga Virtual Items on RewardVille and beyond: For the first time ever, Zynga is partnering with an artist to offer exclusive virtual items across 10 games. Log onto RewardVille.com to redeem zCoins for limited edition virtual items inspired by Lady Gaga for the Zynga games you love to play, including: CityVille, FrontierVille, FarmVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle, YoVille, PetVille, and Vampire Wars. Starting on May 17th, Lady Gaga will announce codes that unlock exclusive Lady Gaga-inspired limited edition virtual items on 148 Clear Channel stations.
This is the second time Zynga and Lady Gaga have teamed up. In March 2011, the two entertainment icons teamed up to raise more than $3 million for Japan relief efforts.
Please visit www.zynga.com/ladygaga for details on the program. For additional information and assets please contact press@zynga.com”
Stay tuned to FarmVille Freak for more coverage on FarmVille and Lady Gaga’s Gag

Source:- FV FReak

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